New Age Tourism

Problem Statement

As travel restrictions lift, local tourism is struggling to bounce back. People are eager to explore again, but concerns about safety and comfort remain high. How can we help revive local tourism by creating enjoyable and safe experiences that reassure travelers, allowing them to confidently reconnect with the joy of travel?

Introduction

The COVID-19 pandemic has had a significant impact on the tourism industry, especially for local destinations that depend heavily on visitor traffic. As travel restrictions ease and the world begins to open up again, there is a critical need to rejuvenate local tourism by creating experiences that are not only enticing but also safe and comfortable for travelers.

This project aims to explore and develop innovative strategies that will help local tourism bounce back by addressing travelers' concerns about safety while still offering the joy and excitement of exploring new places. By focusing on both the health and satisfaction of tourists, we can help local destinations attract visitors, stimulate economic recovery, and restore the vibrant atmosphere of travel. Our goal is to ensure that local tourism is revived in a way that balances enjoyment with responsibility, encouraging people to confidently embrace the new era of travel.

Credit overview - Timeline

Proposal for New Web portal

It is proposed to develop a generic consolidated platform for Group OEMs and Industrial Customers with large requirements or multiple locations, which can be offered as a Comprehensive Solution to them as a differentiated service platform.

The web-based application should be able to manage customer’s Indent and their product availability within different plants. It should help customers track the status of the Indent and HPCL and assign that to the respective Plant and supplies.

Discover

Q. How might we enhance the mode of tourism?
Actions: New technology i.e. Virtual reality or Application.
Subject: Customers
Outcome: Increase a new mode of tourism throughout with current pandemic.

Q. How might we provide the best REAL experience to tourists?
Actions: Adventurous places & plant a tree for every visit.
Subject: Public
Outcome: It will be a Rewarding, Enriching, Adventurous, Learning experience for tourists.

Q. How might we make a difference for the tourists experience?
Actions: Assist our tourists.
Subject: Tourists
Outcome: Fine-Dine & Rural parts which have the most scenic beauty.

Stakeholders

Driver

Drivers play a crucial role in the transportation of travelers, ensuring they reach their destinations safely and comfortably. They are often the first point of contact for tourists and can influence the overall travel experience through their hospitality, local knowledge, and adherence to safety protocols. Drivers' role in local tourism extends beyond transportation—they act as ambassadors, promoting local attractions and fostering a sense of security and welcome.

Traveller

Travelers are the primary stakeholders in the tourism ecosystem. They seek safe, enjoyable, and memorable experiences. Understanding their preferences, concerns, and behaviors is key to designing tourism services and products that meet their expectations. Travelers today are more conscious of health and safety, looking for destinations that offer both excitement and a sense of security.

Tour Guide

Tour guides bridge the gap between tourists and local culture, history, and experiences. They enrich the visitor experience by providing insights, stories, and personalized interactions. Their role is pivotal in shaping tourists' perceptions and satisfaction. Post-pandemic, tour guides must be well-versed in safety measures, able to reassure travelers and adapt their guiding practices to new norms.

Local Vendor

Local vendors, including shop owners, street vendors, and artisans, are essential to the tourism economy. They provide unique, authentic products and experiences that attract tourists. Supporting local vendors not only boosts the economy but also preserves cultural heritage. Post-pandemic, these vendors will need to adopt safety measures and perhaps innovate their offerings to appeal to cautious travelers.

Content Creator

Content creators, including bloggers, vloggers, and social media influencers, play a significant role in shaping travel trends and perceptions. They can help promote local tourism by showcasing destinations, experiences, and safety measures in an appealing and trustworthy way. Content creators act as storytellers who can highlight the best aspects of a location, attracting new visitors and providing them with insights.

Hotel/Restaurant Owners

Hotel and restaurant owners are key to providing hospitality and ensuring tourists have comfortable and enjoyable stays. They must prioritize hygiene and safety to build trust with visitors. By adopting enhanced cleaning protocols, contactless services, and personalized experiences, they can reassure travelers and encourage them to choose local accommodations and dining options.

Destination Wedding Planner

Destination wedding planners cater to couples looking to celebrate their special day in unique and picturesque locations. They must navigate travel restrictions, safety guidelines, and local regulations while creating memorable experiences. As tourism revives, wedding planners have the opportunity to promote their destinations as safe, romantic, and exclusive, aligning with the evolving needs of couples seeking intimate and secure wedding experiences.

Commence sketching and transfer your ideas onto paper.

It doesn't have to be a refined design at this stage. The key is to get your thoughts down on paper, ensuring a continuous flow of ideas and reducing the likelihood of overlooking details.

Persona Map

Persona map Findings

The key insights from the five user research methods are as follows:

Difficulty Coordinating Tours: Organizing trips with friends and family can be tough due to conflicting schedules and preferences.
Expensive Travel Packages: Many online travel packages are costly and focus on commercial experiences.
Finding Reliable Agencies: It's hard to find trustworthy travel agencies and good-value packages.
Risk of Scams: There's a risk of dealing with fraudulent agencies and unsecured advance payments.
Budget-Friendly Planning: Travelers need affordable travel options without compromising quality.
Health and Safety Concerns: Safety and health are major worries, especially in unfamiliar places.
Lack of Local Information: Finding reliable information about local attractions is often difficult.
Affordable Accommodation and Food: It's challenging to find reasonably priced hotels and meals.